Approximately 21% of the South African population are Anchored Hearts.

What they have in common is that family, traditions, heritage or where they come from has meaning. They appreciate those who share their anchored heart values.

They are open to change, value their freedom of choice and take responsibility for their own actions. They base decisions on tried and tested knowledge and experience, but remain flexible and resourceful.

Relationships are important but they generally avoid large groups. They will show up when necessary to support or defend their actions.

Their decisions are based on good reason and once made, remain mostly firm. Money and financial matters are often well planned.

When technology is useful to managing their lives, they will interact with it regularly and widely. They appreciate it when others recognise their traditions or cultural practices.