Approximately 21% of the South African population are Responsibly Practical.

This group believes that people control their own lives, that society should rely on themselves to prosper. They are mature, grounded, responsibly practical, and realistic.

They set clear goals and work toward achieving them. Believe in the good nature of people and value trustworthiness.

The approach to life is positive, practical, and rational. Their solutions are based on good reason. They like feeling in control.

They are loyal to those they trust and care about. They dislike selfishness and self-centeredness. They know how to prioritise and plan. They like a routine, and prefer order over chaos, also when managing finances.

They do not pass the buck and seldom procrastinate. Brands are less important than price and quality. They may spend a little more on quality.