“The more we can think about people-centric and people insights and not the word “consumer,” the better for everybody”. Richard Thorogood, ESOMAR, 2020.

What people say about Tx5®

84% (average) was the accuracy rating given by participants after they read their specific profile descriptions. The Tx5® profile survey is based on 29 statements.

  • “A good description of me. I help where I can. I avoid spending until necessary.”
  • “Caring for family and spending time with them as well as friends is very important to me. Spot on.”
  • “I dislike change and I like being on my own.”
  • “I enjoy being part of a group and am usually the centre of attention.”
  • “My digital usage and impulsive decision making.”
  • “Wow – quite a good description of me … Better than what I would have been able to come up with 🙂”

Accreditations, Credentials and Licenses

Tx5® was reviewed and accepted to be part of the Association for Applied and Clinical Sociology (AACS) programme in 2020. Applied sociology translates foundational sociology to non-academic audiences. Clinical sociology incorporates translational with design, implementation, and evaluation interventions meant to improve outcomes and solve challenges. The theme of the conference was: Making Sociology Actionable: Translation, Implementation, and Intervention Design for Social Change.

The virtual conference was coordinated from Michigan, USA between 5 and 9 October 2020. Jan Wegelin presented: “A Psycho-Social Behavioural Interpretation of South Africans”

Jan Wegelin

MA Communication Science (Unisa – current), Introduction to economic theories (Erasmus University, Rotterdam, Netherlands), BA Hons (Pretoria), Statistics for Non-statisticians (Dublin, Ireland), BA Psychology, Geography & Sociology (Pretoria).

Over almost 30 years, Jan developed unique skills to uncover deep business insights. As a classically trained researcher, starting his career as an interviewer, working through operations and research roles, he is a generalist of note.

Grooming his professional career on social, political and economic research practices, he remains interested in the interlinked spaces between innovation, development, growth and collaboration. It is in the confluence of these spaces that social dynamics, thoughts, behaviours and actions of people remain a key interest.

With over 400 successfully completed projects and a multi award-winning researcher with published articles and industry governance contributions, Jan has developed insightful business solutions for his clients.

Geographically, Jan worked on or coordinated projects across 21 countries and five continents. He is a passionate researcher who loves to develop solutions but also remains acutely aware of business challenges and how research should support and guide decision-making in turbulent times.

As Chairperson of Southern African Marketing Research Association (SAMRA) in 2012/2013 and a SAMRA Accredited Researcher (SAR) since 2011, he is well aware of the industry dynamics and code of conduct requirements. Jan is also a member of ESOMAR.

Jan also founded JWRC in 2015, a niche research facility to help businesses identify opportunities.

Dr. Elsa Thirion-Venter

MA Psychology (Pretoria), MBL (Unisa), D Litt et DPhil Consulting Psychology (Unisa)

Elsa started her career at the Human Sciences Research Council as a researcher in the Human Resources group. She later moved to MarkData as a Survey Manager. In 1993 she was appointed as a Research Manager: Television and later Research Manager: Special Projects at the SABC. In 1996 she moved back to MarkData as a Director. She is author and co-author of in excess of 200 reports.

She is a registered Research Psychologist at the Health Professions Council South Africa. She is also a Southern African Marketing Research Association (SAMRA) Accredited Researcher (SAR) and in 2016 the SAMRA Board conferred Honorary membership on her. She is currently the Chairperson of the SAMRA Ethics Committee.

She lectured Marketing Research at the Graduate School of Business in 2002 and was a facilitator for the University of North West’s MBA course in Statistics and Economics in Pretoria from 2002-2005. She lectured statistics in 2010 and lectures the media module since 2010 for the Research Psychology Masters degree at the University of Pretoria. She also lectures Design Psychology since 2011 for the same degree.

She is a supervisor for and external examiner for MBA, MBL and DBL students at Unisa’s SBL, IIE-MSA (previously Monash) and the Business School Netherlands.