“People are basically the same the world over. Everybody wants the same things – to be happy, to be healthy, to be at least reasonably prosperous, and to be secure” Zig Ziggler
Context – our contextual reference points
Tx5® accounts for the impact or influence context (the world) has on an individual’s life, mind, emotional and psychological states.
We acknowledge that people have varying levels of control over contextual influences. However, immediate environment, news events, financial realities, personal circumstances, and societal conditions are contextual influences that impact on behaviour and decision-making motifs.
Hence, the Context dimension considers contextual social and political realities and their influence on personal decision making and behaviour in the marketplace.
This is the outer world coming into our lives, minds, and spaces. We have some control over these influencers. But news events, financial realities, viruses, personal circumstances and the digital aids or obstacles challenge the thoughts and patterns we hold, appreciate, care about, discard or make our own.
The social and political realities influence our private or personal space, we may become more security conscious, more protective of our direct social circles or care less about the broader political spheres.
These are some examples of the input dimension workings and how we financially, personally, socially, and digitally react to these influencers.
