“People are basically the same the world over. Everybody wants the same things – to be happy, to be healthy, to be at least reasonably prosperous, and to be secure” Zig Ziggler
- Defining a new way of thinking about people
The premise of market research is vested in commercial thought. It explores the value of… Continue reading Defining a new way of thinking about people - The Tx5® Principles Explained
The person who engages with the world is central to Tx5® thinking Thriving organisations are… Continue reading The Tx5® Principles Explained - What we should know about our customers, clients, stakeholders, and employees
In December 2019 many of us knew something about a virus that started in Wuhan… Continue reading What we should know about our customers, clients, stakeholders, and employees - Context as a Driver That Influences Behaviour
Context – our contextual reference points - Consideration as a Driver That Influences Behaviour
Consider – our interpretation of contexts - The Drivers That Influence Behaviour
Behaviour – our reaction to contexts and the things we value and cherish
